202 W 1st Ave · Downtown Albany, Oregon
Jordan Jewelers is a family owned jewelry store in beautiful, historic downtown Albany. We have a beautiful selection of engagement rings, designer jewelry, diamond and gemstones, timepieces, and fine jewelry gifts to create timeless memories whether it is for a wedding, anniversary, birthday, holiday or other expression of love. Every purchase is always accompanied by personal unparalleled service.
The reason to come in
Six categories, straight out of your own words above. Every frame here is empty on purpose and every one says what belongs in it.
Those six names are yours, not mine. They're the exact nouns out of the paragraph at the top of this page, which is your own writing off your own site, copied word for word and not touched.
The frames are empty because the photos on your site aren't clearly yours to hand on. They sit on media.jewel360.com, your web company's server, and a few of the file names are Facebook photo IDs. Tell me the ones on your site are yours to give, or send your own, and they go straight in.
What I actually need from you is six pictures. Not a photo shoot. Six items out of your own case on a phone, near the window on a bright day, plain background. That's an afternoon and it's the single biggest change this page can get.
There are no prices anywhere on this page and that's deliberate. You don't publish any. Every frame above takes a price line later without rebuilding anything.
The reason people come back
A place for whatever came into the case this month, with the pieces named and dated.
Whatever came into the case this month goes here.
Three or four pieces and a heading. Nothing more complicated than that.
Three or four photographs and a line each is all this needs. Whatever came in this month, named, with a price if you want one on it. It is the one block on a jeweler's page worth changing regularly, because it is the only reason somebody who already knows you has to look again.
It is blank here because your pieces are yours to send me. Point me at the ones you want up and they go in as they are.
If you would rather this sat higher or lower on the page, say so. On a lot of jewelry stores it belongs directly under the opening; on others the bench work earns that spot instead.
The other half of the shop
These four are off your own services page, in your own words. Custom work and designers are their own sections on your site, so they're here too.
Jewelry Repair
The reason a lot of people walk in the first time. Then they see the case.
Jewelry Restoration
Grandmother's ring, brought back rather than replaced.
Jewelry Appraisals
For insurance, for an estate, or just to know.
Jewelry Financing
Named on your services page. The terms aren't published, so none are printed here.
Custom Jewelry
Its own section in your navigation.
Designers
Also its own section. The list of lines you carry isn't on this page yet, and there's a note about that below.
Two blanks in this section and both need one sentence from you.
The financing terms. Your site names Jewelry Financing but doesn't say who runs it, how long, or what a customer has to do. That's the kind of thing somebody wants answered before they walk in about a ring, not after. Tell me the terms and they go in as plain text.
The designer list. No brands are named here yet. Send the list you actually stock and this becomes a real section instead of a placeholder.
There's no Book Appointment button on this page, on purpose. You don't run a booking system anywhere I could find, and a button that leads nowhere is worse than no button. If you want one, that's a real conversation and not a thing to fake on a demo.
Before you come down
These are exact. Not rounded, not guessed, and not different anywhere else.
| Monday | Closed |
| Tuesday | 9:30 AM to 5:30 PM |
| Wednesday | 9:30 AM to 5:30 PM |
| Thursday | 9:30 AM to 5:30 PM |
| Friday | 9:30 AM to 5:00 PM |
| Saturday | 9:30 AM to 3:00 PM |
| Sunday | Closed |
Nothing to fix here, and that's worth saying out loud. Your Google listing and your own website print the same seven lines. Not close. Identical, all seven days. Most shops in this town have two different sets of hours live on the internet right now and don't know it. Somebody's been paying attention.
The free one, and go do it whether or not you ever write back. Google is holding the old spelling of your web address. Its Website field says http at the front instead of https.
Being straight with you about how small this is. Your site redirects properly and your certificate is valid, so a customer tapping that link does land on the secure page and does see the padlock. Nobody is getting a scary warning. It just wastes one hop on the way there. I'd rather tell you it's minor than talk it up into something it isn't.
The fix takes about thirty seconds. Search your shop while you're signed in to whatever account manages the Google listing, click Edit profile, then Contact, then Website, change the http to https, and save.
Which door
Albany, Oregon 97321
Your contact page is telling Google the wrong street. Buried in that page's description tag is the line "Visit us at 202 SW 1st Avenue." You're at 202 W 1st Ave, which is what the same page prints in its own visible text a few inches lower, and what Google has, and what the chamber has. The string SW 1st shows up exactly once anywhere on your site, in that one tag.
Worth saying plainly: Google rewrites those description tags often, so this may never show in a search result. What is certain is that it's wrong, it's about where your front door is, and it sits somewhere a customer never looks directly, which is why it has gone unnoticed.
Same tag has your phone number written as +15419261907, a raw string with no formatting, sitting in customer facing prose. Small thing, easy to tidy in the same pass.
Two things are missing on purpose. There are no customer quotes here, only your rating and review count as a number. Point me at the reviews you're proudest of and they go up properly. And no staff names, because none should go on a page like this without the people on it knowing. Send me those too and they go in.